The Golden Ticket
Whilst acting a Business Development Manager for Sydney Based start-up Finance Commando, I initiated various activities to successfully increase company awareness and client numbers.
Project: The Golden Ticket
2mm Aluminium plated Golden tickets were designed, welded and printed.
Potential Clientele were informed of the limited edition golden tickets through online blogs. If potential clients were interested in attaining 1 months free accounting and CFO sessions they could hunt down a Finance Commando representative at the next meet-up and say the words, “I love numbers”. They were then rewarded with a Golden Ticket.
(For an extra kick, The golden (metal) tickets were stored in the Fridge, increasing the impact of hand over as both the receiver’s sight and touch senses were engaged.)
Peter McWilliam, CEO Finance Commando, Sydney, Australia. 2012.
“Katherine is a dynamic go-getter, who made a significant impact on Finance Commando whilst working as an all-rounder. Katherine greatly assisted in the product development and visual communication of collateral and deliverables. She proved to be a fearless communicator with strong negotiation skills in her role as business development manager. Katherine takes initiative in all that she does, is very creative with an out-going personality, takes challenges head on and illustrates great leadership skills.” I have no hesitation in recommending her for future work positions.”