Luxury DAB radio Concept
Brief: To conceptualize a Luxury Digital Audio Broadcasting Radio
The DAB (Digital Audio Broadcasting) Radio uses digital radio technology in order to broadcast radio stations.
Used particularly in Europe, the DAB radio technology originated in 1995 in the United Kingdom.
DAB Technology advantages for the user
- Possibilities to listen to international radio
More band width availability.
More diversity in choice of listening stations.
Improved clarity of sound
possibility of an LCD screen that depicts the chosen station
Radio station is given the ability to visually display more thorough informatio about their station.
Using the DAB radio it may be possible to see what song is coming up next.
Recording of live broadcasts directly onto your radio for storage.
It is easier to record digital signals than the analog ones and therefore is a major advantage in DAB radio
SD card reader, memory card, usb
Demographic Market Analysis
Market Segmenting Criteria
Age: 35-55 yo
Geography: Europe, United States, Australia
Income: $1,000,000 + pa
Profession: Businessmen/women with high-earning clients
Profession: Investment Banker
Hobbies: Golf, Tennis, Soccer, Restaurant openings, Gallery events
Family: Wife, 2 Children under 16 yo
Characteristics: Mark has always been very ambitious and driven. He is employed by JP Morgan so is very busy using any available spare time (evenings and weekends) to research and bring to fruition his client’s new ventures.
Mark is open-minded and receptive. He wants to find out as much as he can in order to make the right decisions and reduce the risks.
Mark is not concerned about money despite knowing his family is depending on him he is confident that he is a strong and capable provider for the family.