Luxury DAB radio Concept

Brief: To conceptualize a Luxury Digital Audio Broadcasting Radio

The DAB (Digital Audio Broadcasting) Radio uses digital radio technology in order to broadcast radio stations.
Used particularly in Europe, the DAB radio technology originated in 1995 in the United Kingdom.

DAB Technology advantages for the user

• Possibilities to listen to international radio
  More band width availability.
  More diversity in choice of listening stations.
  Improved clarity of sound
  possibility of an LCD screen that depicts the chosen station
  Radio station is given the ability to visually display more thorough informatio about their station.
  Using the DAB radio it may be possible to see what song is coming up next.
  Recording of live broadcasts directly onto your radio for storage.
  It is easier to record digital signals than the analog ones and therefore is a major advantage in DAB radio
  SD card reader, memory card, usb

Demographic Market Analysis

Market Segmenting Criteria
Gender: Unisex
Age: 35-55 yo
Ethnicity: European
Geography: Europe, United States, Australia
Income: $1,000,000 + pa
Profession: Businessmen/women with high-earning clients

Persona

Name: Mark
Profession: Investment Banker
Hobbies: Golf, Tennis, Soccer, Restaurant openings, Gallery events
Family: Wife, 2 Children under 16 yo
Characteristics: Mark has always been very ambitious and driven. He is employed by JP Morgan so is very busy using any available spare time (evenings and weekends) to research and bring to fruition his client’s new ventures.
Mark is open-minded and receptive. He wants to find out as much as he can in order to make the right decisions and reduce the risks.
Mark is not concerned about money despite knowing his family is depending on him he is confident that he is a strong and capable provider for the family.