Year
2024
Client
HER4
Category
LAUNCH & SCALE MOBILE APP & FOOD LINE
Product Duration
1 year
The foundation of the Her4 program was built on rigorous research, integrating the wisdom of Ayurvedic medicine with the principles of cycle-syncing. This approach created a comprehensive framework that addresses women's health from both a traditional, holistic perspective and a contemporary, evidence-based understanding of hormonal cycles and biology.
The user experience was paramount during the design phase. The goal was to create a tool that was simple, intuitive, and fast to use. The platform's interface was meticulously designed to ensure all core features and educational resources could be accessed quickly, allowing users to integrate the program seamlessly into their daily lives without complexity or friction.
The program was developed as a responsive Web App to ensure maximum accessibility and convenience for users across all devices, allowing for continuous updates and seamless feature integration. This development included the creation of a world-first library of binaural beat meditations precisely aligned with the four phases of a woman's menstrual cycle. Furthermore, the development team engineered the platform's robust full symptom natural solution search, providing users with the industry's first evidence-validated results for a comprehensive range of symptoms.
The launch of the Her4 program was executed through a comprehensive strategy that included the simultaneous introduction of a complementary seed cycling product line. This integrated approach ensured users had immediate access to both the digital guidance and the necessary physical supplements, cementing the program as a complete, self-contained solution for natural healing.
